Athletics in Sacramento: Brand & Market Launch Creative
Market Launch Creative: Lead Designer
Sacramento Patch Logo: Co-Designed with John Lemein
Player Photography: Derrick Spencer
Scope: Market launch creative | Sacramento logo and uniform patch | Sacramento-themed giveaways | Billboards/Out-of-Home Campaigns
Year: 2024-2025
Client: Athletics (MLB)
When the Athletics announced their temporary relocation to Sacramento, the organization needed a comprehensive creative system that both honored the team’s legacy and energized a new fanbase. The campaign required rapid execution across multiple platforms including digital assets, merchandise, in-stadium visuals and citywide billboards, while establishing Sacramento as the team's temporary home.
As lead designer, I developed a cohesive design look and feel centered on the Sacramento identity. This included creating a custom Sacramento logo and uniform patch worn on the players' jerseys for the 2025 season, producing schedule graphics and launch creative for digital platforms, and designing giveaway items that celebrated the city. To connect directly with the new market, I also designed billboards and out-of-home campaigns ensuring visibility and excitement leading into and throughout the season.
