Athletics Marketing Graphics
Role: Senior Graphic Designer
Scope: Promotional and Marketing Campaigns | Ticket Sales Graphics | Digital Advertising Assets
Year: 2022-2025
Client: Athletics (MLB)
As the A's navigated multiple geographic markets, marketing efforts needed to be visually cohesive yet tailored to each community. Campaigns aimed to drive ticket sales, boost awareness, and maintain brand continuity while resonating with fans across markets. I led the design of integrated marketing graphics across all platforms, creating a unified brand system that adapted to each location.
Oakland: Designed season ticket campaigns, community engagement graphics, and game-day promotional assets to sustain fan energy through the final Oakland seasons.
Sacramento: Produced transition launch graphics, citywide OOH campaigns, and themed giveaway visuals to introduce the A’s to Sacramento and generate excitement for the team’s arrival.
Las Vegas: Created digital marketing campaigns promoting ticket deposits, ballpark progress updates, and event activations to build momentum toward the team’s future home.
