2025 Social Graphics
Role: Senior Graphic Designer
Scope: Player Milestone Graphics | Game-day Templates | Marketing Promotions | Fan Engagement Content
Year: 2025
Client: Athletics (MLB)
The Athletics’ social channels are a key driver of fan connection, providing real-time updates and storytelling throughout the season. For 2025, I designed a comprehensive set of player accomplishment graphics, marketing promotions, and game-day assets aimed at keeping fans engaged and excited.
Social media templates were created with cross-team functionality in mind. These graphics could be quickly updated by the internal social team for each game and covered lineup announcements, final scores and player stats, allowing the team to maintain a consistent visual identity while keeping up with daily content demands. Custom milestone graphics were created using in-game photography and our Spring Training photoshoots to celebrate achievements and keep channels visually engaging on the feed.
