The groundbreaking ceremony for the Athletics’ new Las Vegas ballpark was a landmark moment, attended by the MLB Commissioner, state and local officials, media, and Hall of Fame players. The creative direction needed to set a celebratory, premium tone while showcasing the ballpark vision and reinforcing the iconic A’s brand.

I designed print and environmental designs for the event, including an immersive entrance comprised of 250-foot wall graphics featuring ballpark renderings and classic A’s branding, and a fully branded media room backdrop. Directional and environmental signage guided VIP guests through the site and highlighted key future landmarks. Large-scale graphics and premium collateral reinforced the Athletics’ vision and provided a visual backdrop for national media coverage.